Exploring novel business models has now become a customary aspect of innovation practice. In previous years, we primarily witnessed fresh business models emerging to disrupt established businesses. For instance, Netflix challenging Blockbuster or Spotify challenging music distribution.

However, nowadays, innovators are equally likely to be existing businesses, regardless of their size. Although the alteration in business frameworks may appear insignificant and trivial, the process of devising a new and successful business model is often not. There are numerous instances of unsuccessful endeavors or unexplored opportunities. Experts concur that the most effective approach to innovating on business models is through a rigorous exploratory process.

Peter was one of the original collaborators of the publication that introduced the business framework canvas in 2009. Since then, he has been involved in a wide range of projects focused on uncovering the most optimal business framework.